Two separate questions, answered separately: what this website measures about visitors, and what happens to a client’s commercial data during an engagement. The second one is the one that matters commercially.
Your contract register, your bill rates and your win history are used only to build your pages. They are never shared with another client, never aggregated into a benchmark, and never visible outside the people you authorize.
This is not a preference, it is how the product is built. Every client market is assembled and served separately. There is no pooled rate benchmark, no cross-client index, and no dataset that would be worth more if it contained two agencies’ numbers at once.
Facility records, licensure files, federal filings and publicly advertised job postings are common market information — anyone can obtain them and every client sees the same underlying layer. Your book of business is not that, and is treated differently.
Employee rosters uploaded for workforce mapping are read in your own browser and reduced to city, ZIP and role before anything is stored. Names, street addresses and dates of birth are discarded and never reach a published page. Small ZIP-level counts are suppressed so an individual cannot be identified.
This site uses Google Analytics 4 to understand how many people visit, which pages they read, and whether the film gets watched. That service sets cookies in your browser. If you follow a link from an email we sent you, that link may carry a short tag identifying which outreach it came from, so we can tell whether it was useful.
We do not sell visitor data, run advertising pixels on this site, or attempt to identify individual visitors beyond the email-link tag described above. You can block all of it with any standard content blocker or by declining cookies in your browser, and the site works normally without it.
Co-PILOT is the question panel on every page. What you type into it is recorded, along with which page you were on, whether there was a written answer for it, and whether you followed one through or wrote to us instead. If you arrived on a link from an email we sent, the short outreach tag on that link is recorded with it.
It is kept for one reason: a question with no answer is a page that ought to exist, and the only way to find out which pages those are is to read what people actually ask. The entries are reviewed and used to write more answers.
No name, no account and no cookie of ours is attached. A visit is given a random reference that is discarded when you close the tab, questions are capped at 300 characters, and nothing in the panel asks who you are. If you would rather ask without any of that, write to [email protected] — the same person answers either way, and there is no advantage to using the panel.
If you email us, that email lives in a Microsoft 365 mailbox and is used to reply to you and to keep a record of the conversation. It is not added to a marketing list — there is no marketing list.
Write to [email protected] and ask what is held, ask for a copy, or ask for it to be deleted. Client commercial data is returned or destroyed at the end of an engagement on request.
Want to fly your own demo?Open the demonstration board as the owner, price your own market and set the whole thing up yourself — no sign-in and no sales call.
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